MASS COMMUNICATION SECTOR

MARKETING

  • This is the mass media method of marketing communication and provides exposure to the largest, most geographically dispersed audience at the lowest cost per head​

  • This marketing communication competency enables companies to reach out directly to consumers without intermediary channels such as those required for advertising

  • This is the most dreaded as well as the most expensive of all methods in the marketing communication process

  • This refers to how you handle your relationships and the flow of information with your various “publics” or the people who have a stake in or are affected by your business

  • This is the last traditional component of the marketing communication mix that is discussed here as part of the marketing communication process

  • In communication process, there is a transmission of message from a sender to the receiver

  • The communication sometimes fails to accomplish its purpose — creation of an appropriate response or understanding when the message is distorted by ‘noise’ elements

 
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