Technology is evolving by leaps and bounds and it is a fact that companies must be aware of the changes that come with being technologically efficient.
With these changes, the Human Resource department will have an enormous weight in business strategy, concerning the application of new processes and the elaboration of plans for a successful absorption.
Human Resource leaders will not only have to face the adoption of new digital processes, but they will be the main responsible for the selection of technological talent that will have an impact on the hiring in the coming years.
Why HR will be a fundamental key for companies in 2020?
Nowadays we are living a full digital expansion: organizations must adapt in all areas to survive and lead markets in a global context of change. Those are known as “VUCA” environment, an acronym that stands for Volatility, Uncertainty, Complexity and Ambiguity which defines the way we relate to our employees, customers and suppliers.
According to a study carried out by the European Union, it is estimated that by 2020 an increase in the number of workers specialized in ICT skills will be needed in the market. This fact implies that learning curves are more limited and the human resources department has a decisive role in the development, management, recruitment and retention of talented employees.
We have selected the 7 most inspiring HR trends for 2020.
1. Transversal work teams and marketing strategies to attract talent
The needs of employees change from now on. They will seek to form transversal teams to improve results and apply practices such as teleworking or Smart Working. 60% of remote workers would like their job less if they had to go to the office. There will be a stronger commitment to the application of work models focused on achieving objectives by accepting flexible working hours. The Inbound Recruitment concept for attracting talent is gaining value. Both, HR and Marketing must join forces to attract and engage the best talent.
2. Transparent and immediate internal communication tools
Social Networks are part of almost anyone in their personal and work environment. Companies tend to introduce themselves in a similar way so that employees know the latest news. They leave behind the more traditional systems of communication to welcome applications that allow a simple, fluid and direct communication. The tendency is to communicate with complete transparency and in real time any decision that is taken and affects employees, as well as being able to assess how they have understood at a more particular level.
There are tools that not only facilitate this fluid communication with your employees, but also allow you to link them with specific challenges that will help their absorption. Solutions such as Atrivity and its new Feed section, allows you to communicate important corporate topics and associate them with easy game dynamics that promote a successful absorption of knowledge.
3. Automation in the recruitment processes and certain HR tasks
Automation will no longer only be a system present in production tasks within the industry, but will reach the recruitment processes to speed up the filling of vacant positions, as well as some tasks that take time away from the teams. Questions such as “when is my pay day?” or “how many vacation days do I have?” can be answered automatically by a machine. But is this a threat to the HR position? Not at all. Automating this type of tasks will allow adding time to other tasks of greater weight and strengthen strategies aimed at valuing talent and motivating the employees.
The human resources area will design their training plans and / or internal communication not only focused on making something known but in doing so in a motivating, simple and successful way. By doing this, the gamification will be key in the business strategy contributing to the success of the recruiting processes, onboarding and training. Many companies will implement gaming techniques in 2020 to reinforce their communication plans. Solutions such as Atrivity seek to turn rough and complex training content into a fresh and fun game of questions and answers in which employees are simply involved and engaged to the content allowing the company to assess in real time what knowledge they have.
For example, McDonald’s has bet on the use of an innovative solution like Atrivity in its training strategy and has made its employees feel more motivated and committed. And they also improved their knowledge about training plans.
5. Employer Branding: the big challenge
The concept of Employer Branding is not current, it goes back to the 60's in the United States, but until recently, only large companies had been worried about it. But what is Employer Branding? It is the image that an organization has towards its clients, its own employees and, above all, the image perceived by its potential candidates.
More and more companies are focusing their efforts on creating a value proposition through this term. A happy employee will be a natural promoter of the brand.
The emergence of new players in the HR landscape such as Glassdoor, which give a public voice to disgruntled employees through reviews, will strengthen companies' commitment to this concept and develop motivational plans.
6. Diversification of the workforce
In general, this trend comes from previous years and will increase in the next 2020 within companies. In the same environment will cohabit from scholarship holders to external consultants, with telework days to intensive afternoon-morning. The focus will be the achievement of the business goal caring for human value, leaving behind more classic environments that do not encourage this "falling in love" with the company.
7. People Analytics – the effective use of Big Data
It is no secret that macro data analysis is a global trend with great internal potential that can be applied to any sector. In the Human Resources area it will be” a must have” People Analytics system that allows to discover how employees perform and which aspects influence their productivity and motivation.
Conclusions on HR trends in 2020
Companies are in a process of constant evolution. According to the European Commission for 2020, "there will be 750,000 unfulfilled ICT jobs". This means that digital transformation will continue on the agenda as a key to talent management and retention. Agile adaptation and efficiency in collaborative models will be required.
This means, the digital transformation, the automation of processes and the attraction of talent expert in new technologies are presented as the main challenges for the human resources department of this new year.