Mass Communication-Top 13 Conversational AI Platforms & Features Compared-B-AIM PICK SELECTS

October 29, 2020


Conversational artificial intelligence has the power to transform your customer service offering. This technology can mimic human interactions with a computer. That means your team will be able to handle a larger volume of requests, and live agents can address more complex FAQs.

With its intelligent features, these platforms can be a game-changer for your customer support team. But in order to get to that top-tier level of support that this AI can offer, you need to find the right tool for your business. This article will break down the features you should look for and the best platforms that offer them.

Top Conversational AI Features to Look for

Before choosing your AI system, you should be aware of the different features that they offer. Here’s a list of features you should look out for:

  • Chatbot — AI that can simulate a natural conversation between a human and a computer.

  • Live Chat — A tool that helps companies connect to their customers in real-time.

  • Intent Recognition — This is a feature in which an AI tool can process written or spoken work and recognize what a user wants to achieve.

  • Speech Recognition — The ability of an AI tool to identify and respond to human speech.

  • Reporting and Analytics — Finding a tool with reporting and analytics can help to ensure you are getting the most out of your AI solution.

  • Multi-language — This is a valuable feature in an AI tool that would allow your platform to be able to communicate with customers in multiple languages.

  • Code-Free (or Low-Code) Development — This makes it easy for non-tech-savvy users to build and personalize an AI tool. Code-free means that you don’t need any prior coding knowledge to build or customize the tool, and low-code means you just need very basic coding knowledge.

  • Virtual Assistant — This AI application can understand commands and carry out subsequent tasks.

  • Contextual Guidance — This application allows the AI tool to remember context from previous statements in order to guide the flow of conversation.


Top Conversational AI Platforms

If you’re looking to make the jump into this AI, here are some industry-leading platforms you should consider, each listed with its best features.


Landbot is a no-code tool that enables you to engage with potential customers, capture valuable data and offer a personalized journey for each person you talk to. This tool is equipped with intent recognition, contextual guidance and the ability to recognize multiple languages, ensuring that your customers have the best conversational experience possible.

Landbot offers four different pricing plans. Prices are listed in Euros, so keep in mind that the dollar conversion is a general estimate:


Snaps is an AI system that boasts big-name clients, such as Lane Bryant, Calvin Klein and Michael Kors. The platform nurtures users throughout the full customer journey.

Snaps offers proactive engagements in order to cater to new business and it utilizes advanced NLP training so customer conversations can be analyzed for context and intention in real time. You can leverage the tool’s analytics offering for actionable insight into customer data. Snaps offers an individualized quote-based pricing system.


Brands such as GM Financial and The Home Depot use Liveperson to orchestrate natural and productive conversations between people and computers. Their AI tool, Conversation Cloud, enables customers to automate and scale interactions on their most-used channels with ease. utilizes an intent manager to ensure its AI can understand the intentions behind every customer interaction. You can leverage the platform’s no-code bot builder to create automated conversations for a number of use cases. The bots you build will have the ability to integrate with a number of third-party platforms.

Liveperson offers three different pricing plans. Unfortunately, none of the plans come with a free trial.


Ideta is all about building powerful conversations. Natural language processing is at the heart of this tool. This technology, combined with intent recognition ensures you can provide the best support to your customers possible. With Ideta, you don’t need any coding experience to build your bots. You can build bots specific to Ideta’s integrated partners. You can host your bot on tools such as Google, Microsoft, IBM, Facebook and more.

The AI tool offers four different pricing plans. Ideta offers a unique kind of free trial. Users have free access to any plan until they publish their AI tool. Once the bot is live, you have an additional 14-day trial. The pricing plans aren’t broken down by features on the website, but instead what would be appropriate for various company sizes. Pricing is listed in Euros, so we have converted them to dollars.


Mindsay allows users to automate customer-facing processes and workflows. The platform is designed to simplify your customer experience by bringing together AI with process automation. By leveraging Mindsay, you can automate up to 80 percent of your customer service requests.

The tool provides AI trained in over 100,000 industry-specific conversations. Your bot can be built and customized with no code and can be integrated with a number of third-party platforms. Images and GIFs can be added to conversations, ensuring that each interaction feels as natural as possible.

Mindsay operates with a pricing model that varies, depending on your required volume and complexity. That means you need to reach out to the organization for a quote specific to your business needs.




Sparkcentral enables its customers to transform their engagement. The platform is compatible with a number of channels including Twitter, WhatsApp, Instagram, SMS messaging and more.

This is all done through their Automated Message Distribution Platform. AI chatbot platforms can be looped in with this solution so that your team can handle more conversations from messaging platforms quickly and efficiently. Virtual agents can even collaborate with your live support team. While Sparkcentral does not list pricing details on its website, Capterra reports that the AI platform starts at $600/month and they do not offer a free trial.




SAP Conversational AI allows you the ability to automate various processes and boost your customer service with the help of AI chatbots. The tool is powered by top-tier language technology and end-to-end bot building. You can even deploy a bot on Slack.

With SAP’s advanced natural language processing, your bot can analyze text and study key data to improve the chatting experience for your customer. The tool supports multiple languages, and bots can even switch between them in the middle of a chat. The platform integrates with both SAP and non-SAP tools and offers thorough analytics to help you get the most out of your bots.


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